I'm Amy Friend, the heart & hands behind the designs.
All I've ever wanted to do in life is quietly stir up the magical positive energy of the women around me. The kind of energy & synergy that gets us all connected + confidently charged.
Each piece has a subtle intention, a soft tap on the shoulder that takes you back to where you want to be in thought & connection. Some customers call them talismans. I like to say they are love notes. Graceful love notes to & from your soul.
Ana Johnson is the Stylist & Lifestyle Photographer for Amy Friend Jewelry. Her creative connection with the camera brings out the intention & inspiration in each piece so that you can see how it will beautifully fit in your life.
All lifestyle images are the work of Ana (unless otherwise attributed). Visit her website here.
Kind words from customers:
"This necklace feels like it is in harmony with nature and with the body. What I like about this piece is its simplicity and its artisan quality rather than impersonal mass production. This necklace is nice with a variety of looks (relaxed, dressy). It’s wonderful to have something so well crafted…Beautiful work! And a bonus to such great work is that customer service always has been top notch." ~ Kelly
"You do such connected, speaks to your soul, jewelry." - Amber
"A favorite jewelry designer of mine, Amy Friend does it again. Such a simple piece but a perfect statement that goes with literally anything." - Andrea Whitt @bohobunnie
"I just love the way my lariat necklace moves and changes as I wear it." - Kay
"Everything is SO beautiful.The quality is incredible - the attention to detail, the gentle strength, I am absolutely blown away! I feel like your jewelry embodies the light in which I see myself - this is definitely some of the most powerful and feminine jewelry I own. If ever there was flirtatious jewelry, this is it." - Julia C.